"Eagle Rock: Where land use and planning is a contact sport"

 

THE EAGLE ROCK ASSOCIATION

TERA

 

 

-- e.letter --

 

December 6, 2001

In this issue:

 

1.  YOSEMITE GYM HEARING -- DECEMBER 12

 

2.  A WALGREENS IS A WALGREENS IS A WALGREENS

 

3.  MORE INSIGHT ON WALGREENS

 

4.  RETAIL IN THE ROCK -- TODAY! -- DECEMBER 5

 

5.  BEATING THE ODDS -- ONE OF OUR OWN! -- DECEMBER 6

 

6.  ORNEDO FAMILY FUNDRAISER -- DECEMBER 16

 

7.  UCLA EXTENSION COMES TO OCCIDENTAL COLLEGE! -- JANUARY 2002

 

8.  OCCIDENTAL MUSIC DEPARTMENT YARD SALE -- DECEMBER 8

 

9.  TREE-PRUNING WORKSHOP -- DECEMBER 8

 

10.  LETTERS AND E.MAILS (AND THERE ARE MANY . . . )

 

11.  QUOTE OF THE WEEK

 

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1.  YOSEMITE GYM HEARING -- DECEMBER 12

 

The East Los Angeles Area Planning Commission will hear the appeal on the Yosemite Park Gymnasium Project on WEDNESDAY, DECEMBER 12, 2001 AT 4:30 P.M. AT RAMONA HALL, MAIN HALL, 4580 N. FIGUEROA STREET.

 

The appeal was filed by two area residents who oppose the Zoning Administrator's finding that the gym can be built in spite of inadequate parking, the loss of prime greenspace, and the traffic and safety issues raised at the original hearing.  We must have a strong community presence at this meeting in order to convince the Commission that building the gymnasium on this picnic area would be a grave mistake. 

 

Please visit http://www.traiger.net/yosemite for more information, or contact Saul Traiger at saul@traiger.net or 323-254-9620 if you need directions to Ramona Hall, a ride, or if you have any questions whatsoever.

 

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2.  A WALGREENS IS A WALGREENS IS A WALGREENS

 

TERA has written a letter to Los Angeles City Planning Department representative Luis Rodriguez, who was present at last week's community meeting on the Walgreens project and who is, at TERA's request, now reassessing his determination regarding this project because of the evidence we presented to support our contention that the project violates the Colorado Boulevard Specific Plan.  Our letter to Mr. Rodriguez, dated Monday, December 3, 2001, expounds our arguments and is reprinted in full below:

 

 

BY FACSIMILE AND/OR HAND DELIVERY

 

Luis Rodriguez, Jr.

DRB-HPOZ Project Manager

Department of City of Planning

200 N. Spring Street, Room 667

Los Angeles, CA  90012

 

Re: Walgreens Proposal/Corner of Colorado and Eagle Rock

       Boulevards/Colorado Boulevard Specific Plan Violations

 

Dear Mr. Rodriguez:

 

As was discussed the evening of the community meeting last week on the proposed Walgreens project (the Project), this Project as it stands is in direct violation of the Colorado Boulevard Specific Plan (the Specific Plan).  This letter will reiterate our findings and detail the areas of the Specific Plan that have been violated.  We would like your determination no later than Friday, December 7, 2001.

 

1. The Project Does Not Meet the Goals of the Northeast Community Plan

 

This type of development proposal also does not meet the goals of the Northeast Community Plan.  This Project would instead be appropriate to a location at a large mall development such as the Eagle Rock Plaza or on a lot such as the one at the La Loma triangle at Figueroa Street, adjacent to McDonald's.  Further, the Specific Plan does NOT supersede the Northeast Community Plan except where it is MORE RESTRICTIVE.  It does not in any way undermine the intent and language of the Northeast Community Plan except to be more detailed and specific, and to impose ADDITIONAL restrictions in order to pursue and implement the intent of the Northeast Community Plan as applied to a specific area.

 

Regarding commercial land use, the Northeast Community Plan states as follows:

 

Strategies to revitalize the commercial strips in Northeast Los Angeles . . . include creating Pedestrian Overlay Zones, Business Improvement Districts, and specific plans.  These approaches can result in reconfigured shopping areas, access and parking improvements, or design treatments that emphasize cultural, historical, or architectural themes.  . . . Redevelopment of existing commercial strips and areas, and conversion of existing structures to more appropriate uses, should result in the physical and aesthetic upgrading of these areas.  (Emphasis added.)

 

This Project contravenes the above quoted sections as well as the fundamental objectives of the commercial land-use section of the Northeast Community Plan in Goal 2, which states:

 

STRONG AND COMPETITIVE COMMERCIAL AREAS THAT SUITABLY SERVE THE NEEDS OF THE COMMUNITY AND ATTRACTS (sic) CUSTOMERS FROM OUTSIDE THE PLAN AREA BY SATISFYING MARKET DEMAND AND MAXIMIZING CONVENIENCE AND ACCESSIBILITY WHILE PRESERVING UNIQUE HISTORIC AND CULTURAL IDENTITIES OF EACH COMMERCIAL AREA.  (Emphasis added.)

 

Firstly, it is highly debatable that this Project would "suitably serve the needs of the community" by the addition of this type of business.  It is well known that Eagle Rock and adjacent communities already have a plethora of pharmacies to choose from, and this fact was borne out by the results of our survey, which received an overwhelming 26% response from a wide cross-section of community members.  A full 94% of the respondents felt the addition of a Walgreens would simply be duplicating goods and services already offered locally.

 

Secondly, for Walgreens and the City to contend that this development would "attract customers from outside the plan area by satisfying market demand" is at best unconvincing, because there are pharmacies, drive-through and otherwise, located all over communities/cities that surround ours.  So, there likely would be little or no appeal to members of communities "outside the plan area" to venture into Eagle Rock to patronize this particular business development because market demand in those communities has already been satisfied.

 

Notably, other "market demands" in Eagle Rock are left largely unfulfilled because Eagle Rock and Northeast Los Angeles currently lack many businesses we truly need.  We therefore have no choice but to drive outside of Northeast Los Angeles and Eagle Rock to patronize those businesses our community lacks.  Deplorably, this means our tax dollars are too often spent in Glendale and/or Pasadena, and not the City of Los Angeles.  According to Goal 2 of the Northeast Community Plan, the entire site in question (a very sizable and highly visible one) ought to instead be developed in a way that would fill unmet market demands to bolster the local economy and steer tax dollars towards our own city.

 

Thirdly, and most obviously, this Project would not "preserv[e] unique historic and cultural identities of [this] commercial area."  On the contrary, it would destroy one of the last vestiges of our history (currently the One-Day Paint & Body building, hereinafter referred to as the Shopping Bag building) and virtually annihilate our town center.  Such insensitive destruction of historic town centers all over the nation is the preferred course of action of Walgreens and other national pharmacy chains, and this callous disregard for a town's history must stop.  We are presented with a wonderful opportunity to stop it here in Eagle Rock by acknowledging and properly carrying out the goals of the Northeast Community Plan, as supported by the Specific Plan.

 

Three Objectives are provided in the Northeast Community Plan in support of the

Commercial Land Use Goal, and this Project fails to advance or even to respect any of these Objectives.

 

The first of the three, labeled 2-1, is "TO CONSERVE AND STRENGTHEN POTENTIALLY VIABLE COMMERCIAL AREAS IN ORDER TO SIMULATE AND REVITALIZE EXISTING BUSINESSES AND CREATE OPPORTUNITIES FOR APPROPRIATE NEW COMMERCIAL DEVELOPMENT."  That the Colorado Boulevard/Eagle Rock Boulevard intersection qualifies as commercially viable is well established (for example, the Project would not have been proposed in the first place if this were not so).  And our survey shows that, in the judgment of the overwhelming majority of local observers, the Project would do the opposite of conserving and strengthening local commerce and would do the opposite of stimulating and revitalizing existing businesses; and, being an inappropriate development project for the location, it does not qualify for the creation of opportunities for its advancement (through planning concessions, or other assistance to the developer or potential tenant, by the City), especially when it would be against the will of the community.

 

The second, labeled 2-2, is "TO ENHANCE THE IDENTITY AND APPEARANCE OF COMMERCIAL DISTRICTS."  The physical Project, as presented, clearly fails to satisfy this Objective.  Furthermore, its very likely adverse economic effect on existing local businesses would almost certainly erode community identity and almost certainly increase the difficulty and cost of maintaining, let alone enhancing, the appearance of the commercial district.  Moreover, the two stated planning Policies under this Objective, namely "2-2.1 Identify the salient features that distinguish the major commercial districts," and "2-2.2 Require that projects in commercial areas be designed and developed to achieve a high level of quality, distinctive character, and compatibility with appropriate existing uses and development," manifestly have not been followed by the City in this instance.

 

The third Objective, 2-3, "TO MINIMIZE CONFLICTS BETWEEN AUTO-RELATED AND PEDESTRIAN-ORIENTED ACTIVITIES AND ENCOURAGE USE OF PUBLIC TRANSPORTION IN COMMERCIAL AREAS," is effectively ignored in this Project, in part because the Project itself is not suited to the site.  Indeed, under "Policy

2-3.2 Encourage the formation of pedestrian-friendly shopping environments," the first Program listed is that "Application of the Colorado Boulevard Specific Plan should continue."  (Emphasis added.)

 

Therefore the Project's failure to meet the requirements of the Colorado Boulevard Specific Plan is, by and of itself, an explicit breach of the language and intent of the Northeast Los Angeles Community Plan.  We now turn to the Specific Plan.

 

2. The Project Violates the Colorado Boulevard Specific Plan

 

The Specific Plan is divided into main sections, and categorical terms used throughout the Specific Plan are defined under Sec. 4, DEFINITIONS, after Sec. 3, PURPOSES, and before Sec. 5, PROHIBITIONS.  The definition of "Street Wall" is located on Page 13.

 

The two areas of the Specific Plan that have been violated by the Project are Sec. 7, BUILDING STANDARDS, and Sec. 13, PARKING AND STREET ACCESS REQUIREMENTS.  The two specific definitions that apply to these sections, respectively, are "Street Wall," located on Page 13, and "Project," located on Page 12.

 

The definition of a "Street Wall" is as follows:

 

A Street Wall is an exterior wall of a building which faces Colorado Boulevard, Eagle Rock Boulevard or any street which intersects either Colorado or Eagle Rock Boulevard.  (Emphasis added.)

 

Sec. 7, BUILDING STANDARDS, A, Ground Level Development, reads as follows:

 

(1)  Every Project shall include a Street Wall, which shall extend for at least 75 percent of the length of the street frontage, and shall be located five feet from the front lot line.

 

Please note that this requirement applies to all of the "Specific Plan area" and not solely to one Subarea or another.  It also very deliberately includes Eagle Rock Boulevard and Merton Avenue, because the latter is a "street which intersects . . . Eagle Rock Boulevard."  The example of Merton Avenue being just one, this provision clearly embodies the entire first block in any direction of all corners of the Colorado/Eagle Rock intersection, northeast, northwest, southwest, and southeast, including the first parallel/perpendicular street in any direction away from the intersection itself.  The Project would be situated on the southwest block of Colorado and Eagle Rock Boulevards.  The Building Standards unequivocally state "Every Project," and this Project includes a total area that is coterminous with Colorado Boulevard, Eagle Rock Boulevard, and Merton Avenue.

 

The Project currently includes a low-level wall serving as a buffer between the Colorado Boulevard lot line and the proposed parking lot of the Project, NOT a "wall of a building which faces Colorado Boulevard."  Although this low-level wall seems to satisfy the requirement of extending a minimum of 75 percent of the street frontage (but does not even satisfy the "five feet from the front lot line" requirement), it by no means qualifies as a Street Wall as is mandated by the Specific Plan.  A "wall of a building" also does not exist at the street frontage of Eagle Rock Boulevard.  Further, the Project offers no defined "Street Wall" at the street frontage at Merton Avenue.

 

To reiterate, there are three street frontages to this Project, one on Colorado, one on Eagle Rock, and a third on Merton, and not one of these street frontages contains the "Street Wall" required by the Specific Plan.

 

Regarding the parking issue, the definition of "Project" is as follows:

 

The construction, erection, addition to or structural alteration of any building or structure or a change of use on a lot located in whole or in part within the Specific Plan area.  A Project does not include interior remodeling of a building which does not increase the floor area.

 

Sec. 13, PARKING AND STREET ACCESS REQUIREMENTS, Part F, reads as follows:

 

No parking shall be permitted on that portion of a lot located between the front lot line and any portion of a building which faces Colorado Boulevard, Eagle Rock Boulevard or any street which intersects either Colorado or Eagle Rock Boulevards.

 

Please note that this requirement also applies to the entire Specific Plan area, and not to one specific Subarea or another.  Its introduction states, "Projects shall meet the requirements of this Section, as determined by the Department of Building and Safety."  Please also remember that "Projects" are defined as being located "in the Specific Plan area," and not within just one Subarea or another.

 

This Project would encompass several separate lots, only three of which are located in Subarea 1 of the Specific Plan area.  It has been argued that because the actual structure of the Walgreens store would be located in lots outside of Subarea 1 of the Specific Plan area, Sec. 13, Part F, would not apply.

 

As stated above, a "Project" is "the construction, erection, addition to or structural alternation of any building or structure or a change of use on a lot located in whole or in part within the Specific Plan area."  (Emphasis added.)  Regardless of where in the Project area the Walgreens building itself would be situated, the proposed adjoining parking lot that would serve that company's customers constitutes the largest part of this Project, and a portion of it is indeed located in Subarea 1 of the Specific Plan area.  This is ONE SINGLE Project, not two, and not more; so, the entire Project therefore is subject to the provisions of the Specific Plan, which in this case supersedes the Northeast Community Plan, imposing additional restrictions in order to pursue and implement the intent of the Northeast Community Plan as applied to this specific area.

 

Further, when Sec. 13, Part F, of the Specific Plan states "No parking shall be permitted on that portion of a lot located between the front lot line and any portion of a building which faces Colorado Boulevard, Eagle Rock Boulevard or any street which intersects either Colorado or Eagle Rock Boulevards," it does not specify that the building itself must be situated on a lot that in and of itself falls within the Specific Plan area.  Instead, this provision clearly encompasses "any portion of a building which faces Colorado Boulevard, Eagle Rock Boulevard, or any street which intersects either Colorado or Eagle Rock Boulevards."

 

Again, according to the definition of "Project," this Project is just that.  It is "the construction, erection, addition to or structural alteration of any building or structure or a change of use on a lot located in whole or in part within the Specific Plan area."  Within Subarea 1 of the Specific Plan area, the Walgreens Project proposes to demolish the Shopping Bag building, which indeed would comprise a "structural alteration of any building or structure."  Constructing in its place a parking lot to service a drug store rather than the existing auto painting business indeed constitutes both a "Project" (the "construction" of a parking "structure") and a "change of use" (both in surface area that actually covers the footprint of the Shopping Bag building as well as the total Project site's proposed tenant(s) and their completely different use of the property).  Erecting a retail outlet, as designated by Building C on the Project's site plan, also constitutes a "change of use" on that part of the site in the same way.

 

Again, "No parking shall be permitted on that portion of a lot located between the front lot line and any portion of a building which faces Colorado Boulevard, Eagle Rock Boulevard or any street which intersects either Colorado or Eagle Rock Boulevards."  Just the inclusion of Eagle Rock Boulevard in this provision points directly to the distinct regulation of any development that concerns our historic town center, inclusive of the one-block-wide area in all directions of the intersection of Colorado and Eagle Rock, which this Project would greatly affect and which this provision was clearly written to protect.  Walgreens' CEO L. Daniel Jorndt was cited by the New York Times as intending to locate his company's stores nationwide at the "corner of Main and Main," which, in our town, is the corner of Colorado and Eagle Rock Boulevards.

 

As undoubtedly evidenced above, this Project and its total parcel area have been determined to meet the definition of "Project" as defined by the Specific Plan.  A portion of this Project is physically located in Subarea 1 of the Specific Plan area on Colorado Boulevard; BUT, this entire Project's coterminous lot-line relationship to both Eagle Rock Boulevard and Merton Avenue as also defined by the Specific Plan verifies the fact that the entire Project is governed by the Specific Plan and its provisions.

 

Therefore, the proposed parking that would be located between the indicated Walgreens store structure and Colorado Boulevard does not meet the Plan's requirements.  Further, the parking that would be located between the Walgreens store structure and Eagle Rock Boulevard, and the parking that would be located between the Walgreens structure and Merton Avenue, which intersects Eagle Rock Boulevard, also violate the provisions of the Plan.

 

3. The Project as It Stands Is Absolutely Wrong for Our Community and Must Be Reconsidered

 

Mr. Rodriguez, during the November 28 meeting you raised the issue of "intent" in defense of the Project and its design.  If the City, Walgreens, and the developer can talk about "intent," then surely the members of this community have a right to talk about "intent" as well.  One can get as technical as one wants when carefully examining this issue as far as the Specific Plan and its applications are concerned, but it is abundantly clear that this Project puts nothing less than a sharp stake right through the very heart of the Specific Plan, including its intent, goals, and objectives.  Moreover, it makes a mockery of the very significance of the wider-reaching Northeast Community Plan, which took well over 10 years of volunteer time to rewrite.

 

The current Walgreens proposal is the kind of Project the Specific Plan (which, may I remind you, is there to support and ensure the proper implementation of the Northeast Community Plan) and the Northeast Community Plan itself were written precisely to prevent, and it is appalling that this Project was ever approved by your Department.  We expect you will come to the same conclusion, and, again, we would like your determination by Friday of this week.  Thank you.

 

Finally, please note that the Planning Department should ALWAYS consider TERA to be a "community of interest" in any planning matter that pertains to Eagle Rock.

 

      Sincerely,

 

      Joanne Turner, President

      The Eagle Rock Association

 

jwt

 

cc: Council member Nick Pacheco

     Robert P. Roscoe, Walgreens

     Michael Marino, FCD Realty & Development

     Con Howe, Director of Planning, City of Los Angeles

     Terry Speth, Planning Department, City of Los Angeles

     Saul Traiger, member, Community Plan Advisory Committee

     TERA Board of Directors

 

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3.  MORE INSIGHT ON WALGREENS

 

PROTECTING HISTORIC BUILDINGS FROM CHAIN DRUGSTORES

 

Thu, 04 Oct 2001 08:31:30 -0400

 

Several years ago the major drugstore chains---CVS, Walgreens, Rite Aid, and Eckerd---lost interest in strip malls and began to focus their expansion plans on prominent downtown intersections. As Walgreens CEO Daniel Jorndt told the New York Times, the chain's preferred location these days is 'the corner of Main and Main.'

 

Often, of course, these intersections are occupied by some of the community's oldest and most significant buildings. Rather than reuse these structures, chain drugstores have bulldozed numerous downtown blocks to make way for their cookie-cutter outlets:

 

*   An ornate 1906 Beaux Arts style building in DeKalb, Illinois was demolished for a Walgreens.

 

*   A 200-year-old inn in Whitpain, Pennsylvania, was razed for a CVS.

 

*   The historic Depot in Tarboro, North Carolina, was torn down early one Sunday morning while citizens groups were in the middle of negotiations with Eckerd over the its fate.

 

*  In Brownsburg, Indiana, CVS demolished an entire block of historic buildings on the corner of the town's busiest intersection. One year later, Walgreens leveled the opposite block.

 

'There's no way to know how many communities have been affected,' says Cristina Prochilo of the National Trust for Historic Preservation. 'But we've been flooded with phone calls from people asking for help.'

 

In 1999, the National Trust for Historic Preservation, citing fears that downtowns would be converted to 'cut-rate versions of suburban strip malls,' placed the 'Corner of Main and Main' on its annual list of America's 11 Most Endangered Historic Places. Soon after, the Trust reached agreements with the major pharmacy chains to spare buildings listed on the National Register of Historic Places.

 

Unfortunately, many important and eligible structures have not been submitted for inclusion in the Register and remain at risk. Nevertheless, the Trust's attention to the issue and the resulting publicity have strengthened local campaigns. In Oklahoma City, plans to replace a 1958 Buckminster Fuller-designed geodesic dome with a Walgreens were recently dropped. In Hamilton, Ohio, six historic buildings on Main Street were saved from CVS.

 

Although citizen protest can succeed, the only way to ensure protection of important structures is through local zoning ordinances that safeguard designated historic districts and establish design standards. Such ordinances are multiplying as communities realize the value of historic buildings.

 

Some communities are also focusing their economic development efforts on independent pharmacies and enacting ordinances that deter chains, such as formula business restrictions, impact reviews, and limits on the size of retail stores. A 4,000 square foot cap on the size of retail businesses in some San Francisco neighborhoods, for example, keeps out drugstore chains, which are reluctant to build outlets smaller than their standard 14,000 square foot format.

 

-- The National Trust for Historic Preservation can provide model ordinances and guidance for communities seeking to protect historic structures. Call 202-588-6296 or visit http://www.nthp.org. -- Examples of size caps, impact reviews, and formula business restrictions can be found on the New Rules web site at http://www.newrules.org/retail/index.html.

 

Copyright 2001 by the Institute for Local Self-Reliance. http://www.ilsr.org

 

 

This from PORT ST. LUCIE NEWS (Florida), SUNDAY, FEBRUARY 14, 1999:

 

Two weeks ago, 50-year-old oak trees were bulldozed in violation of a county permit to make way for a Walgreens drugstore at U.S. 1 and Midway Road.  Developer Brian West said he did not know his site plan called for protecting 38 of about 50 trees on the lot.

 

 

http://www.roadsidepeek.com/roadusa/midwest/mweats/kahiki/index.htm will tell you about yet another Googie restaurant that Walgreens bought and tore down.

 

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4.  RETAIL IN THE ROCK -- TODAY! -- DECEMBER 5

 

RETAIL in the ROCK!

 

A dialogue working towards an understanding of consumerism in the everyday lives of the youth and business owners in the Eagle Rock community.

 

Please join Occidental Professor Elizabeth Chin and students from her course "Consumerism: Race, Gender and Consumption" as we gather to examine consumerism in the Occidental/Eagle Rock Community.

 

When:  Wednesday, December 5, 2001

Time:  5:00p-7:00p

Where: Eagle Rock Community Cultural Center

2225 Colorado Blvd

Los Angeles, CA 90041

 

RSVP:  Please contact Professor Chin at (323) 259-2757 or email ejc@oxy.edu

 

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5.  BEATING THE ODDS -- ONE OF OUR OWN! -- DECEMBER 6

 

This in from Ruby DeVera, former 14th District Eagle Rock field deputy and Glassell Park resident:

 

My daughter, Theresa, will be featured in a special segment of the Channel 4 News at 4:00 p.m. on Thursday, December 6, as she continues to "beat the odds."  We invite you to watch and see my miracle in action.  Thanks.

 

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6.  ORNEDO FAMILY FUNDRAISER -- DECEMBER 16

 

All members of the Eagle Rock Community are cordially invited to  attend the Ornedo Family Fundraiser hosted by the community of Eagle Rock, Council District 14, on Sunday, December 16th, 2001.

 

The event will begin at 4:00 pm and conclude at 9:00 pm. At approximately 5:00 pm will begin "La Posada, The Festival of the Journey" composed of over two hundred members of the community each carrying a lighted candle, re-enacting the journey of Joseph and Mary from Nazareth to Bethlehem.

 

In addition, the community will provide "A Taste of Eagle Rock.............Home Cooking" ethnic foods prepared by community residents.  For the children will be pony rides and pinatas, for the adults music and dancing to a six piece live band, good food, raffles and an object d'art auction.

 

Please join us. This is a very worthy cause for "one of our own."

 

Ruben Ornedo, an Eagle Rock resident, was one of the first to die in the "War Against Terrorism". Mr. Ornedo was a passenger on American Airlines 77 which crashed into the Pentagon on September 11th. Mr. Ornedo is survived by a wife of only three months, Sheila Ornedo, and a yet unborn child. All monies raised from this event will go to the Ruben Ornedo Fund for his child. .

 

This event is being managed by the Boulevard Sentinel, Community Helpline and Rantz Auto Center.

 

To RSVP or for further information contact Community Helpline, 323-257-2227

 

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7.  UCLA EXTENSION COMES TO OCCIDENTAL COLLEGE! -- JANUARY 2002

 

Starting in January, UCLA Extension will offer its prestigious brand of continuing education on the beautiful Occidental College campus in Eagle Rock. This first-time collaboration links adult learners in northeast Los Angeles and adjacent communities with UCLA Extension professional development and personal enrichment opportunities.

 

This unique joint venture arose from a desire to serve the neighborhoods surrounding Occidental, which have expressed great interest in continuing adult education on the Oxy campus. Community input helped determine the course offerings, and will continue to influence the growth of the collaboration.

 

UCLA Extension will initially offer seven courses at Occidental in a broad range of subjects: Basic Drawing, Entrepreneurship and Venture Formation, Business Economics, The Young Child in the Family and Community, Pronunciation Improvement for Professionals, English for Professional Advancement, and Principles and Practices of Teaching Exceptional Learners in the Regular Classroom.

 

"This is the first-ever collaboration between a large public university and a small private college to pursue our shared mission to broaden educational opportunities," says Occidental president Theodore R. Mitchell. "The result will enrich the lives of residents in our community."

 

UCLA Extension Dean Robert Lapiner welcomed the opportunity to serve the Occidental College neighborhood. "Extension has always been an important public service outreach of UCLA, and working with Occidental gives us an opportunity to more conveniently reach Eagle Rock and northeast Los Angeles," says Lapiner. "We hope this partnership grows, and leads to other collaborations that will help bring continuing adult education where it's needed most."

 

UCLA Extension is one of the nation's largest and most comprehensive continuing higher education providers. Founded in 1891, Extension currently offers 4,500 courses a year, linking 65,000 adults to new opportunities and adventures through lifelong learning.

 

Nationally ranked for its academic excellence and diversity, Occidental College is a private, coeducational institution with 1,800 students from around the world. Founded in 1887, it is one of the country's few liberal arts colleges in a major city.

 

UCLA Extension's Winter Quarter begins on Jan. 5. Complete enrollment information is available online at uclaextension.org/oxy, or call (800) 554-UCLA for a free catalog.

 

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8.  OCCIDENTAL MUSIC DEPARTMENT YARD SALE -- DECEMBER 8

 

Occidental College Music Department YARD SALE

 

Electronic equipment, recordings, books and other music paraphernalia

 

Saturday, December 8

Occidental College Music Quad

11 am - 4 pm

 

Everything must go!

 

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9.  TREE-PRUNING WORKSHOP -- DECEMBER 8

 

 

 

Join us this Saturday at 9am

for a

Tree-Pruning Workshop

 

Learn how to prune and care for trees

 

 Meet Avenue 57 and Monte Vista

in Highland Park

 

Call with any questions.

North East Trees

323 441 8634

 

 

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11.  LETTERS AND E.MAILS

 

"Thank you so much for your effort in helping the Shopping Bag Building cause.  My wife and I attended the community meeting last Wednesday and we were buoyed by your clear and reasoned voice in a sea of idiocy!  This whole thing is so frustrating.  Please keep up the good work -- we support you!"

 

-- David Shumate, Eagle Rock resident and TERA member

 

 

"My name is Stephen P. ('Steve') Watkins. I have been a homeowner in Eagle Rock since September 1998. I have only recently (within the last month) heard of TERA, and must commend you on your (A) excellent Web site and (B) presentation at the community meeting re: the Walgreens project last Wednesday, November 28.  . . .

 

Again, please allow me to express my commendations and thanks for all your hard work, sacrifices and thoughtful efforts to improve our little 'oasis in the middle of an urban desert.'  Sincerely --"

 

-- Steve Watkins, soon-to-be TERA member

 

 

"My wife forwarded this e.letter to me.  I would like to be on the mailing list to get them directly.  Thanks.

 

On the issue of the impending Walgreens -- this does not excite me at all.  Eagle rock defiantly does not need another drug store.  I feel that a bookstore or gallery would greatly enhance our community.  We have an affluent artistic town, and it would be great if the businesses reflected the residents.  Walgreens might be an option if we didn't have so many stores that already have filled the pharmacy needs.

 

Great newsletter, great work -- I am excited to get them.  Thanks --"

 

-- Teod Tomlinson, Eagle Rock resident

 

 

"You are indeed a champion for community activism.  Please visit the website http://www.planetizen.com.  It is a must for anyone interested in urban planning and urban environmental issues.  Remarkably, it is updated on an hourly basis.

 

I often feel that we Angelenos are the victims of what we are unaware of.  I've learned a lot from this site.  You might wish to spread the word of it via the e-letter.  Sincerely --"

 

-- Matt Marchand,Highland Park resident

 

 

"In Response to Walgreens' defense of proposed project on Eagle Rock's Colorado Blvd:

 

At the last community meeting, I asked a member of the Walgreens team why the company was not using the existing, well designed and attractive Shopping Bag building. I was informed that the company knows 'what its customers want,' the implication being that its 'customers want' the Shopping Bag store leveled and replaced with a cinder block fortress sprawled out upon a sea of asphalt where meager ficus trees drown in trash.

 

Yet another defense offered was that Walgreens' proposed monstrosity wouldn't harm the character of that block because, after all, it matched the other monstrosities that developers have, over the years, bulldozed throughout a once charming area, the remains of which can be seen in our cultural center. When I asked if the company had figured in the cultural center when making its character survey, the man representing Walgreens' position didn't know where the cultural center was. It is right across the street from the building Walgreens hopes to demolish [and where the last community meeting on this issue was held and which meeting this same man attended].

 

 In addition to the gross contempt that Walgreens is displaying toward our town as evidenced by this ignorance, I think the company is equally ignorant about 'knowing what customers want.' Hey, I'm a potential customer. If you don't care about my aesthetic concerns, maybe my concerns as a consumer will count.   

 

For the sake of your profit & loss argument, let's say I'm in need of a costly prescription refill; Do I pull into the depressingly ugly Sav-On parking lot two blocks away from Walgreens or the overwhelmingly tacky Rite-Aid-To-Be on Colorado Blvd. across from the Vons Pharmacy or, and here's another one of too many grim pharmaceutical choices, should I spend my money at that latest abomination on Colorado, the big white windowless Walgreens that looks like all the others, except this one is particularly loathsome. It is particularly loathsome because I know that it was built on the bones of a beautifully designed building and on the backs of a community that begged a company to respect its environment.

 

Good design and great profit are not mutually exclusive; they were meant for each other. If Walgreens will do with the Shopping Bag Building what they did with the Firestone Bldg. in Florida, I will vow to be your loyal customer for as long as your refills can keep me alive!  Please reconsider your proposal.  Sincerely --"

 

-- Pamela Lansden, Eagle Rock resident and TERA member

 

 

"I am a 5 year resident of Eagle Rock and reside on a quiet community by the WestField Mall.

 

I am also very frustrated with our " Eagle Rock Chamber of Commerce" and Tera who continue to keep establishments from being constructed in our fine small community.  Who are they to say for example " Walgreens" and how they can come up with a proper design for the town and its location,,   WHO are we kidding, if you look at the town's architecture , these is none.. and for these individuals to continue to stop retail establishment, like, Walgreens, Starbucks, decent eateries and places of business for our neighborhoods to shop locally instead of having to go to Glendale and the surrounding cities is absurd.  I am in favor of getting this town cleaned up and get Colorado Blvd, looking beautiful, instead of having all the vacancies and unpainted sites.  Our town is a main corridor to South Pasadena and Glendale and many people travel everyday through Colorado Blvd. lets bring in NEW establishments and get our town up to a decent appearance."

 

-- R. Rodriguez, Eagle Rock resident, in a letter to the publisher of BS and copied to us

 

 

"I attended the November 28, 2001 meeting in Eagle Rock to discuss the proposed Walgreen's building on Colorado and Eagle Rock Blvd.  I support the idea of restoring the Shopping Bag building and putting in a Walgreens in the restored building.  On my way to work, I drive by a Walgreens on Rosemead Blvd that looks just like the Walgreens that is currently proposed for the Eagle Rock site.  I am tired of every community being a boiler plate image of each other.

 

I remember visiting British Columbia as a child and knowing I was in a different country.  When I last visited in the 1980's, I thought I was in the US because all of the chains were there, in the same buildings that we have.  In cities like San Francisco, chains place their stores in existing buildings.  This preserves the character of the community.  I would like to see the architecture and character that is unique to Eagle Rock be preserved."

 

-- Patti Sugerman, Eagle Rock resident and TERA member

 

 

"Gentlemen [Walgreens representative Robert Roscoe, developer Michael Marino, and Council member Pacheco]:

 

I'm a resident of Eagle Rock, since 19 years, with a wife and three kids here.  We greatly admire the improvements over the last few years in Pasadena and Glendale, making them nice places to be, to visit, to spend time in, to be associated with.  Please work towards a revision of the Walgreens plan to make it A POSITIVE IMPROVEMENT in Eagle Rock, not JUST ANOTHER UGLY SHOPPING MINI-PLAZA that will help keep Eagle Rock ugly for another fifty years!

 

We live here.  We would like to be able to go around Eagle Rock and feel good when we lift our eyes to see what is before us, or around us.  Mr. Pacheco -- please be a our real and true representative.  Work for us!  Sincerely --"

 

-- Geoffrey Daniel, Eagle Rock resident and TERA member

 

 

"Thanks for all you are doing, esp. with respect to things like Shopping Bag.  As someone who is deeply involved with a non-profit I know just how much time and energy it takes.  Cheers --"

 

-- Nathan Dalleska, Eagle Rock resident

 

 

"It seems that we are now 'hot' with the Target just down the street from the Walgreens [proposed site].  I would prefer they locate elsewhere . . . the idea of a charming historic downtown requires old buildings that are appropriately renovated."

 

-- Janet Davis, Eagle Rock resident and TERA member

 

 

"Great job last night, and amazingly quick and thorough summary for the e-newsletter. Thanks. Not sure what the 'red'-haired woman who tried so passionately to discredit the TERA survey was really after!"

 

-- Peter Sutheim, Eagle Rock resident and business owner, Earworks, and TERA member

 

 

"You were great at St. Dominic's.  You were strong but conciliatory, kicking corporate [gludius maximus] without nastiness, allowing them (we all hope) to consider using the existing building without losing face.  Eagle Rock is lucky to have had you at the microphone.  And hooray for whomever did the great homework tracking down the Miami Walgreens [TERA's Historic Preservation Committee chair Michael Southard].  Even if these suits turn out to be as immune to shame as most suits are, it was great work."

 

-- Cynthia Carle, Eagle Rock resident

 

 

"In my response to your survey, I indicated that, although I am opposed to much of Walgreen's current plan, I thought the old Shopping Bag building was an eyesore.  But that was before I viewed the picture you sent showing the old building in its heyday.  I have changed my mind!  I had no idea that it was such a fabulous art deco design.  I hope Walgreen's will restore the old building!  Thank you for keeping us all informed."

 

-- Nancy Asmus, Eagle Rock resident and TERA member

 

 

"Congratulations on your excellent presentation at last night's Walgreens/community meeting. Eagle Rock is fortunate to have a strong and intelligent spokesperson like you. I'm also impressed how quickly you prepared a summary of yesterday and got it out by the time I opened my e-mail this morning! I wish I would be so efficient!"

 

-- Ursula El-Tawansy, Eagle Rock resident and TERA member

 

 

"Unfortunately we came to the meeting late, 7-9.  We were in the back.  Wow, this community sure gets divided.  Anyway, thank you for having the grace, drive, intelligence, and spunk that you have. You were great up there.  In the words of BMW design chief Chris Bangle [fellow Art Center College of Design alum]: "FIGHT FOR DESIGN!"

 

-- Cynthia Flores, Eagle Rock resident and TERA member

 

 

"I just want to say I was very impressed with your presentation last night.

 

You are a most persuasive speaker and you obviously really planned ahead if you knew about the Firestone Building in Miami. Personally I am not that passionate about the Shopping Bag  building nor do I hate the proposed plan because I live in Silver Lake. I realize that I shouldn't be involving myself too much in this. My mother lives in Glassell Park and one peppery little lady on Mr. Pacheco's staff said to me, in a very confrontational way, "What brings you here tonight?"  I said, "Concern about the Drugstore."  I guess the fact that I will be one day living in Glassell Park again is not good enough for her so I won't get too active in this.

 

However, the basic concept that these people Downtown can get together with the Developers and do whatever they want is a problem city wide, and anybody anywhere in the city who does what you are doing is to be commended. When I was growing up, Eagle Rock and North Figueroa were enough to take care of most of our needs.  There were plenty of businesses, and a return to that kind of community is what is needed and is what you are creating. I know you have a busy family life, and I thank you for what you are doing."

 

-- David Chierichetti,Silver Lake resident

 

 

"My husband and I were at the meeting last night and both got pretty outraged at Nick Pacheco and the total disregard for the clear desires of this community.  We are definitely on board to fight Walgreens.  I plan on drafting a letter to [our Council member] which I will cc to you.  Please let me know if there are organizational meetings around this.  Thank you for your good work."

 

-- Katy Hickman, Eagle Rock resident and TERA member

 

 

"I HATE being talked down to [having attended and spoken at the Walgreens community meeting]!  So, let me know if I can do anything, and I'll see what my time permits.  Thanks for your leadership in this and everything else."

 

-- Rebecca Niederlander, Eagle Rock resident and new TERA member

 

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QUOTE OF THE WEEK

 

"You're Norma Desmond. You used to be in silent pictures.  You used to be big."

 

"I AM big.  It's the PICTURES that got small!"

 

-- "Sunset Boulevard," 1950 (a favorite), performed by William Holden as Joe Gillis and Gloria Swanson as Norma Desmond, and directed by Billy Wilder

 

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We welcome your comments.  Please include your name.

 

Joanne Turner <artburn@earthlink.net>

President, The Eagle Rock Association (TERA)